The chronological feed has been reinstated on Instagram

Instagram's chronological feed is making a comeback.

According to Adam Mosseri, the CEO of Instagram, the function is currently being tested, and a finalized version will be available in people's apps in the first part of this year.

Users will now have two new options to pick from. The first, "Following," filters posts by date; the second, "Favorites," does the same but only shows posts from certain accounts.

The present algorithmically sorted feed, which will be referred to as "home," will still be available.

However, Mr Mosseri promises "more and more recommendations over time," so that portion will alter as well. As a result, it's possible that it'll include elements from the "discover" tab, which detects postings from accounts that users don't follow.

Mr Mosseri stated that the tests are already available or will be available in the next weeks. Instagram and its parent firm Meta frequently roll out updates to a small group of users before rolling them out to the entire user base.

Instagram has always maintained a chronological feed. But, similar to Facebook, it turned to an algorithmic model in 2016, tracking people's behaviors to try to forecast what they might want to view the most.

Users complained that they would miss out on posts as a result of the changes, and that they did not want automated systems to order their app. It also came at the same time when additional adverts were being intermingled inside those posts, causing viewers to become frustrated.

The implementation of a chronological feed comes in the wake of escalating regulatory and legal challenges to Instagram and Meta, as well as user outrage. Whistleblowers and experts have repeatedly criticized news feeds, notably those on Facebook, claiming that they encourage users to publish incendiary content and promote controversial posts.