Realistically, you’d have to be living under a rock by now not to have heard of social proof. More specifically, the fact that individuals, organisations and even celebrities now regularly buy Facebook Likes to boost their profiles.
The option to buy Likes for Facebook is anything but new, having existed for several years. The ethical argument of the whole thing isn’t likely to disappear anytime soon - neither is the desire to buy Facebook Likes as an affordable and effective shortcut.
But given how the social media landscape has changed so much as of late, is it still safe or sensible to purchase Facebook Likes? Whether already running a successful Facebook fan page or starting from scratch, should you consider buying FB Likes to kick things into overdrive?
As with most things, the answer depends entirely on who you ask. For some, making the decision to buy Facebook Likes is an absolute no-brainer. When considering what you get out of the deal for such a cheap price, it really is the way to go. Others, however, aren’t quite as convinced - precisely why it’s important to know exactly what you’re getting yourself into.
Right off the bat, you need to consider the different types of Facebook Likes available. Depending on the seller you work with, you’ll find yourself looking at the following options:
All types of Facebook Likes have their own unique points of appeal and can influence different audiences in different ways. The immediate and obvious benefit of buying any Facebook Likes being the opportunity to immediately and permanently enhance the perceived value and popularity of pretty much anything - all at an unbeatable price.
Ultimately, only you can decide whether or not buying Facebook Likes is the way to go. But in terms of influence, effectiveness and value for money, the power of social signals like these is well documented.
In terms of why social signals like these can be so effective, it all comes down to the way in which we are naturally influenced by the actions and recommendations of our peers. Both online and in our everyday lives, we take countless cues from those around us on a constant basis.
With social signals, the greater the approval any page or piece of content has attracted, the better. Or at least, that’s how we see it. Think about it - two pictures on Facebook, one with 15 Likes and a second with 1.5 million Likes. Immediately and instinctively, which of the two would you assume to be ‘superior’?
Each and every social media user worldwide makes instant judgement on the basis of social signals alone This is precisely where the potential benefits of purchasing social signals is evident. Whether you choose to buy 100 Facebook Page Likes or 100000 Facebook Comment Likes, doing so is all about influencing public opinion. Given the ferocious competition on major social platforms like these, you could argue that it simply makes sense to take such measures.
Moving onto the undeniable elephant in the room, safety and security must be carefully considered when you pay for Facebook Likes. Generally speaking, you will encounter two very different classifications of sellers when shopping for social signals online:
Falling foul of the latter is surprisingly simple, given how most social signals look relatively similar on the surface. The problem being that where Facebook Likes (and social signals in general) are fake, they are surprisingly easy to detect. Contrary to popular belief, purchasing social signals from 100% real, active and verified Facebook accounts is completely legal.
It doesn’t even break any of the terms and conditions set out by Facebook in its user agreement. However, the same cannot be said for fake Likes sourced from fraudulent accounts. Staying safe is therefore relatively simple, as it all comes down to the seller you work with. Just as long as they guarantee nothing but authentic social signals from active and verified accounts, there’s really very little that can go wrong.
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